5/16/09

2010 Honda Insight unveiled

Honda today revealed a “concept” version of its 2010 Insight hybrid. Prototypes of the Prius-fighter were spied multiple times over the summer undergoing testing, so this thinly-veiled concept can best be thought of as a production preview. The car will be on display at the Paris International Auto Show next month..
“The original Honda Insight pioneered hybrid technology in the U.S. and remains a symbol of Honda’s commitment to innovative technology and fuel efficiency,” said Takeo Fukui, Honda CEO. “This new Insight will break new ground as an affordable hybrid within the reach of customers who want great fuel economy and great value.”
Priced below the Honda Civic, this Japanese-built hybrid will carry over much of the hatchback styling from the FCX.
In addition to recycling the Insight name, Honda will equip the new hybrid with the same 1.3-liter Integrated Motor Assist system found in the current-generation Honda Civic Hybrid. However, further development of the system will cut the IMA’s cost by about 50 percent in the new hybrid.
Although the new Insight will be loosely based on the Fit, it will measure in at 3 inches longer and 1 inch wider than the Fit.
One Honda insider told Edmunds the Insight’s fuel economy would be “insane,” with some Japanese sources predicting mileage as high as 71 mpg. Actual mileage will likely be lower when it hits our shores, but should still be impressive.
And if those lofty fuel-economy numbers weren’t enough to cause an instant waiting list for the new hybrid, the next-generation Insight will list from under $18,500 – undercutting the Toyota Prius by thousands of dollars.
The new Insight is expected to debut at the Paris Motor Show, but Honda could also wait until November’s Los Angeles Auto Show. Whatever the case, the new five-door hybrid will hit U.S. Honda dealers next April.
Honda hopes to build 200,000 units annually, with half of that production to be sold in the United States.

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