Honda Gets Smart With Scooter Ad [Ad Watch]

A Miami ad student's created a print advertisement for Honda's 50cc Metropolitan scooter and we've got to say, it's pretty smart. The print ad, created by Branden Kramer of the Miami Ad School, compares a Smart ForTwo with the much smaller 50cc Metropolitan Scooter, calling it the 'smarter' choice. While we can all agree that the little Metro sips fuel more delicately than the larger ForTwo, we question if the comparison made between four wheels and two will resonate with potential customers. Honda, are you smarter than a 5th grader? [via AdsOfTheWorld]

 

Top Gear Reviews Honda FCX Clarity [Top Gear]

After Clarkson took the Tesla round the track, James May, Top Gear's Captain Slow, spent time with the Honda FCX Clarity, or, as he calls it, "The Most Important Car in 100 Years." In addition to the vanilla drive, Jay Leno makes a short cameo in this clip from last Sunday's episode of Top Gear. Watch as silent blandosity saves us from the evils of global warming while reserving the dino-juice for the fast cars.

 

Honda Posts First Half-Year Operating Loss In 11 Years [Industry News]

If anyone needed proof the Carpocalypse is affecting all the automakers, Honda, the mighty stalwart of profitability, has announced a half-year operating loss of $1.4 billion. It's their first in 11 years. That half year loss is made up for by a first half year profitability of $2.0 billion dollars, but if there's a stronger sign the market has fallen apart we've yet to see it. Honda CEO Takeo Fukui said "We see no sign of a recovery." Don't know about you folks but when Honda loses money and says things may not recover, we kinda take that as a bad sign. We expect Senators Bob Corker and Richard Shelby to berate Honda for being a failure of a company, incapable of building innovative products that Americans want to buy and lagging behind their foreign competitors. Obviously they're not worthy of anyone's sympathy. [Forbes]

 

2010 Honda Insight: Production Ready [2010 Honda Insight]

The 2010 Honda Insight has been revealed in production form today with only a few differences like normal tires and the front fascia losing some of the high-cost chrome the Insight was sporting in concept mode. Honda's new Prius-killer is expected to retail for around $18,500, massively undercutting the $22,000 Toyota Prius. Expect full details at January's Detroit Auto Show even if Honda won't be unveiling it at an actual press conference. The press release and a high-res picture follow the jump. Click here for a high-res picture of the 2010 Honda Insight. 12/03/2008 - TORRANCE, Calif. - The all-new 2009 Honda Insight hybrid will make its world debut in January at the North American International Auto Show in Detroit. The five-passenger, five-door Insight will go on sale in the spring of 2009. The Insight is expected to have annual global sales of 200,000 units per year - approximately 100,000 in North America - and will utilize a new interactive, driver-focused fuel economy enhancement technology named the Ecological Drive Assist System (Eco Assist™). A leader in the development of cleaner, more fuel-efficient mobility products, Honda introduced to market the first mass produced low-emission gasoline vehicles; America's first commercially produced gas-electric hybrid car and the world's first EPA-certified hydrogen fuel-cell vehicle, the FCX. In 2007, Honda was named "greenest automaker" by the Union of Concerned Scientists for the fourth straight time.