Honda tops J.D. Power website usability survey for second straight year

More and more people are shopping online for their new car or truck, making automaker's websites an increasingly important part of the automotive buying experience. Honda seems to get that, as evidenced by its recent win in a new J.D. Power usability survey. The Power study measures website usefulness during the new-vehicle shopping process. New vehicle shoppers evaluate websites based on appearance, speed, navigation and content.
Honda won the award for the second straight time, thanks in part to improved navigation and continued ease of use. Honda's score of 882 out of 1,000 reflects a 16 point improvement over last summer's ranking, and now the site sits 42 points above Power's industry average. Honda was followed in the top five by Porsche, Mitsubishi, Kia, and Acura. The far less distinctive bottom five includes Jaguar, Pontiac, Audi, SMART, and Scion. Hit the jump to view the complete J.D. Power usability survey.
[Source: J.D. Power]