|  According to market researchers, American car buyers are more likely to ask "will I look cool in this thing?" than "is this the most efficient way to get from point A to point B?" Despite Honda's rep for building the automotive equivalent of sensible shoes, CEO Kochi Kondo understands that America's love affair with the automobile gets kinky from time to time. Well if he didn't before, he does now, after Honda's bizzaro Element somehow found favor with American grey panther platform refugees. You can almost hear him at the karaoke bar singing "You gotta fight, for your right, to paaaaaarrty!"
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