2/18/09

Honda could build Insight hybrid in U.S. if sales are strong



Making plans for the future is difficult when the market is uncertain at best and bleak at worst, but Honda is trying to find a way to get its Insight hybrid to market in the U.S. for less that $20,000. To do so, it may have to build the car in the U.S., but it won't be able to justify that step unless it can sell 100,000 of the cars in North America. The Japanese price of ¥1.89 million ($20,623) already makes the Insight the least expensive hybrid vehicle on the market, setting it up to succeed where other hybrids have failed, i.e.

2009 Honda Insight Hybrid

 

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